Data protection

We have written this privacy statement (version 03.02.2021-311257748) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Cookies

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to the cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programmes and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

Cookie data, for example, can look like this:

• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Example value: GA1.2.1326744211.152311257748

A browser should support the following minimum sizes:

• A cookie should be able to contain at least 4096 bytes
• At least 50 cookies should be able to be stored per domain
• A total of at least 3000 cookies should be able to be stored

What are the different types of cookies?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

One can distinguish between 4 types of cookies:

Absolutely necessary cookies
These cookies are necessary to ensure basic website functionality. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and later goes to the checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Functional cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behaviour of the website with different browsers.

Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these cookie types you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. The best thing to do is to search for the instructions in Google with the search term "Delete Cookies Chrome" or "Deactivate Cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in § 15 para.3 of the German Telemedia Act (TMG).

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal information that you submit to us electronically on this website, such as your name, email address, address or other personal details when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the purpose stated, kept secure and not passed on to third parties.

We therefore only use your personal data for communicating with those visitors who expressly wish to be contacted and for processing the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct.

If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption.

According to Article 6 (1) a DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient, you will find our contact details in the imprint.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR, you are generally entitled to the following rights:

• Right of rectification (Article 16 GDPR)
• Right to erasure ("right to be forgotten") (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behaviour on this website.

You can find out more about how to object to this analysis of visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data in a tap-proof manner on the Internet (data protection through technology design Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognise the use of this data transmission protection by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we would like to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an internet mapping service provided by Google. With Google Maps you can search for exact locations of cities, sights, accommodation or businesses online via a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to get to us. You can call up the directions for routes by car, public transport, on foot or by bicycle. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully provide its service, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the Google Maps websites. We can only inform you about this, but cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behaviour. Google uses this data primarily to optimise its own services and to provide you with individual, personalised advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311257748-5
Purpose: NID is used by Google to tailor ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centres around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centres are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data centre also has special emergency programmes. If, for example, there are problems with Google's hardware or a natural disaster brings the servers to a standstill, the data will pretty much remain protected anyway.

Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymises information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion of location and activity data introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months - depending on your decision - and then deleted. In addition, you can also manually delete this data from your history at any time via your Google Account. If you want to completely prevent your location tracking, you must pause the "Web and App Activity" section in the Google Account. Click "Data and personalisation" and then on the "Activity setting" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you would like to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used to analyse traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behaviour. These reports may include, but are not limited to, the following:

• Target group reports: Through target group reports we get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyse and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information on how we can attract more people to our service.
• Behavioural reports: This tells us how you interact with our website. We can track the path you take on our site and which links you click on.
• Conversion reports: Conversion is the name given to a process in which you take a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google Account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorise it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Wert: 2 .1326744211.152311257748-5
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors.
Expiry date: after 2 years

Name: _gid
Wert: 2 .1687193234.152311257748-1
Purpose: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Wert: 1
Verwendungszweck: Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics über den Google Tag Manager bereitgestellt wird, erhält dieser Cookie den Namen _dc_gtm_ <property-id>.
Ablaufdatum: nach 1 Minute

Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expirydate: after 30 seconds up to one year

Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behaviour on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Wert: 1
Verwendungszweck: Das Cookie wird wie _gat_gtag_UA_<property-id> zum Drosseln der Anforderungsrate verwendet.
Ablaufdatum: nach 10 Minuten

Name: __utmb
Value: 3 .10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser.

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google is constantly changing its choice of cookies.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "travelling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.

Bouncerate: A bounce is when you view only one page on our website and then leave our website again.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.

Technical information: Technical information includes, but is not limited to, your browser type, internet service provider or screen resolution.

Source of origin: Google Analytics or us, of course, are also interested in which website or which advertisements you came to our site from.

Other data include contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favourites. The list does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.

How long and where is the data stored?

Google has its servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centres are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. In every Google data centre, there are corresponding emergency programmes for your data. If, for example, the hardware at Google fails or natural disasters paralyse servers, the risk of a service interruption at Google still remains low.

Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. There are five options available to us for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.

If you generally want to deactivate, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311257748. We hope we have been able to provide you with the most important information about the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Newsletter Privacy Policy

When you sign up for our newsletter, you submit the personal data mentioned above and give us the right to contact you by email. We use the data stored as part of the newsletter registration exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter - you will find the link for this at the bottom of each newsletter - we will delete all the data that was stored with the subscription to the newsletter.

Embedded Social Media Elements Privacy Policy

We include elements of social media services on our website to display images, videos and text.
When you visit pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We have no access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:

• Instagram privacy policy: https://help.instagram.com/519522125107875
• The Google privacy policy applies to YouTube: https://policies.google.com/privacy?hl=de
• Facebook Data Policy: https://www.facebook.com/about/privacy
• Twitter privacy policy: https://twitter.com/de/privacy

Facebook privacy policy

We use selected tools from Facebook on our website. Facebook is a social media network owned by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. These tools enable us to provide you and people interested in our products and services with the best possible experience. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we have decided to call them simply Facebook Tools. Among them are:

• Facebook Pixel
• Social plug-ins (such as the "Like" or "Share" button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentations
• Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, Facebook needs information about people's wishes and needs in order to show them suitable ads. Thus, information about user behaviour (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertisements about our products or services. The tools thus enable customised advertising campaigns on Facebook.

Facebook calls data about your behaviour on our website "event data". This is also used for measurement and analysis services. This allows Facebook to create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimise your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.

In addition to contact details, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless it has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalised advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver ads in an optimised way, Facebook only uses Event Data when it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies will be placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

A complete deletion of the data only takes place if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right side of Facebook.

2) Then click on "Your Facebook information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account".

5) Now enter your password, click on "Next" and then on "Delete account".

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). In your browser, you can deactivate, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and processing of data by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognise these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

• "Save" button
• "Like" button, share, send and quote
• Page plug-in
• Comments
• Messenger plug-in
• Embedded posts and video player
• Group plug-in

At https://developers.facebook.com/docs/plugins you will find more detailed information on how the individual plug-ins are used. We use the social plug-ins on the one hand to offer you a better user experience on our site and on the other hand because Facebook can optimise our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information obtained is deleted or anonymised again within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook while visiting the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: not specified
Purpose: This cookie is used to enable the social plug-ins on our website to work.
Expiry date: after end of session

Name: fr
Wert: 0jieyh4311257748c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy policy, we recommend you read the company's own data policy at https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. This allows you to easily log in to our site with your Facebook account without having to create another user account. If you decide to register via the Facebook login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or your user behaviour is stored and transmitted to Facebook.

In order to store the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: This cookie is used to ensure that the social plugin on our website works as well as possible.
Expiry date: after 3 months

Name: datr
Wert: 4Jh7XUA2311257748SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expirydate: after 2 years

Name: _js_datr
Value: deleted
Purpose: This session cookie is set by Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiry date: after end of session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as

• Your Facebook name
• Your profile picture
• a deposited e-mail address
• Friends lists
• Button information (e.g. "Like" button)
• Birthday date
• Language
• Residence

In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.

By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook privacy policy at https://de-de.facebook.com/policy.php.

Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.

Instagram privacy policy

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of Facebook's products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalised advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your likes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that these customer data are only transmitted to Instagram if they have been "hashed" beforehand. Hashing means that a data record is transformed into a character string. This makes it possible to encrypt the contact data. In addition, the above-mentioned "event data" is also transmitted. By "event data" Facebook - and consequently also Instagram - understands data about your user behaviour. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram's data processing works the same way as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after matching), this data is deleted again or anonymised. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta picture). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies are set in your browser, of course.

These cookies were used in our test:

Name: csrftoken
Value: " "
Purpose: This cookie is most likely set for security reasons to prevent falsification of requests. However, we were not able to find out more about this.
Expiry date: after one year

Name: mid
Value: " "
Purpose: Instagram sets this cookie to optimise its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiry date: after the end of the session

Name: fbsr_311257748124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the end of the session

Name: urlgen
Wert: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311257748”
Verwendungszweck: Dieses Cookie dient den Marketingzwecken von Instagram.
Ablaufdatum: nach Ende der Sitzung

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between Facebook companies with external partners and with people you connect with around the world. The data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the Basic Data Protection Regulation, you have the right of access, portability, rectification and deletion of your data. You can manage your data in the Instagram settings. If you want to delete your data on Instagram completely, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First open the Instagram app. On your profile page, go down and click on "Help section". Now you will come to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We have tried to bring you closer to the most important information about data processing by Instagram. Auf https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.

WooCommerce Privacy Policy

We have integrated the open source shop system WooCommerce as a plugin on our website. This WooCommerce plugin is based on the WordPress content management system, which is a subsidiary of Automattic Inc. (60 29th Street #343, San Francisco, CA 94110, USA). Through the implemented functions, data is sent to Automattic Inc., stored and processed. In this privacy policy, we inform you what data is involved, how the network uses this data and how you can manage or prevent the data storage.

What is WooCommerce?

WooCommerce is an online shop system that has been part of the WordPress directory since 2011 and was developed specifically for WordPress websites. It is a customisable, open source eCommerce platform based on WordPress and has also been integrated into our website as a WordPress plugin.

Why do we use WooCommerce on our website?

We use this practical online shop solution to offer you our physical or digital products or services in the best possible way on our website. The aim is to provide you with simple and easy access to our offer, so that you can get to your desired products quickly and easily. With WooCommerce, we have found a good plugin that meets our requirements for an online shop.

What data is stored by WooCommerce?

Information that you actively enter into a text field in our online shop can be collected and stored by WooCommerce or Automattic. So when you register with us or order a product, Automattic can collect, process and store this data. This may include credit card or billing information in addition to email address, name or address. Automattic may also use this information for its own marketing campaigns.

In addition, there is also information that Automattic automatically collects from you in so-called server log files:

• IP address
• Browser information
• Preset language setting
• Date and time of the web access

WooCommerce also sets cookies in your browser and uses technologies such as pixel tags (web beacons), for example, to clearly identify you as a user and possibly offer interest-based advertising. WooCommerce uses a number of different cookies that are set depending on the user action. This means, for example, that when you place a product in the shopping cart, a cookie is set so that the product remains in the shopping cart when you leave our website and return at a later time.

Here we show you an example list of possible cookies that can be set by WooCommerce:

Name: woocommerce_items_in_cart
Value: 1
Purpose: The cookie helps WooCommerce determine when the content in the shopping cart changes.
Expiry date: after end of session

Name: woocommerce_cart_hash
Wert: 447c84f810834056ab37cfe5ed27f204311257748-7
Purpose: This cookie is also used to recognise and save the changes in your shopping cart.
Expiry date: after end of session

Name: wp_woocommerce_session_d9e29d251cf8a108a6482d9fe2ef34b6
Wert: 1146%7C%7C1589034207%7C%7C95f8053ce0cea135bbce671043e740311257748-4aa
Purpose: This cookie contains a unique identifier for you so that the shopping cart data can also be found in the database.
Expiry date: after 2 days

How long and where is the data stored?

Unless there is a legal obligation to keep data for a longer period of time, WooCommerce deletes the data when it is no longer needed for its own purposes for which it was stored. For example, server log files that contain technical data about your browser and IP address are deleted after about 30 days. Until then, Automattic uses the data to analyse the traffic on its own websites (for example, all WordPress pages) and to fix possible problems. The data is stored on Automattic's American servers.

How can I delete my data or prevent data storage?

You have the right to access and object to the use and processing of your personal data at any time. You can also lodge a complaint with a state supervisory authority at any time.

In your browser, you also have the option to manage, delete or deactivate cookies individually. However, please note that deactivated or deleted cookies have possible negative effects on the functions of our WooCommerce online shop. Depending on which browser you use, managing cookies works slightly differently. Below you can see links to the instructions for the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Automattic is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC.
More details about the privacy policy and which data is collected by WooCommerce in which way can be found at https://automattic.com/privacy/ and general information about WooCommerce at https://woocommerce.com/.

Sofortüberweisung Privacy Policy

We offer the payment method "Sofortüberweisung" of the company Sofort GmbH for cashless payment on our website. Sofort GmbH has belonged to the Swedish company Klarna since 2014, but has its headquarters in Germany, Theresienhöhe 12, 80339 Munich.

If you decide to use this payment method, personal data will also be transmitted to Sofort GmbH or Klarna, stored and processed there. This data protection text provides you with an overview of the data processing by Sofort GmbH.

What is an "instant bank transfer"?

Sofortüberweisung is an online payment system that allows you to place an order via online banking. The payment processing is carried out by Sofort GmbH and we immediately receive information about the payment made. Every user who has an active online banking account with PIN and TAN can use this method. Only a few banks do not yet support this payment method.

Why do we use "Sofortüberweisung" on our website?

Our goal with our website and our integrated online shop is to provide you with the best possible service. In addition to the overall experience on the website and alongside our offers, this also includes smooth, fast and secure payment processing of your orders. To ensure this, we use "Sofortüberweisung" as our payment system.

What data is stored by "Sofortüberweisung"?

When you make an instant transfer via the Sofort/Klarna service, data such as name, account number, bank code, subject, amount and date are stored on the company's servers. We also receive this information via the payment confirmation.

As part of the account coverage check, Sofort GmbH checks whether your account balance and overdraft facility cover the payment contribution. In some cases, it also checks whether Sofort transfers have been successfully carried out in the last 30 days. In addition, your user identification (such as your user number or contract number) is collected and stored in a shortened ("hashed") form, as well as your IP address. For SEPA transfers, the BIC and IBAN are also stored.

According to the company, no other personal data (such as account balances, turnover data, disposition limits, account lists, mobile phone number, authentication certificates, security codes or PIN/TAN) are collected, stored or passed on to third parties.

Sofortüberweisung also uses cookies to make its own service more user-friendly. When you order a product, you will be redirected to the Sofort or Klarna website. After successful payment, you will be redirected to our thank you page. The following three cookies are set here:

Name: SOFUEB
Wert: e8cipp378mdscn9e17kajlfhv7311257748-5
Purpose: This cookie stores your session ID.
Expiry date: after the browser session ends.

Name: User[user_cookie_rules] Value: 1
Purpose: This cookie stores your consent to the use of cookies.
Expiry date: after 10 years

Name: _ga
Wert: GA1.2.69759879.1589470706
Purpose: By default, analytics.js uses the cookie _ga to store the user ID. Basically, it is used to distinguish between website visitors. This is a cookie from Google Analytics.
Expiry date: after 2 years

Note: The cookies listed here do not claim to be complete. It is always possible that Sofortüberweisung also uses other cookies.

How long and where is the data stored?

All collected data is stored within the legal obligation to retain it. This obligation can last between three and ten years.

Klarna/Sofort GmbH tries to store data only within the EU or the European Economic Area (EEA). If data is transferred outside the EU/EEA, the data protection must comply with the GDPR, the country must be in an EU adequacy decision or have the US Privacy Shield certificate.

How can I delete my data or prevent data storage?

You can withdraw your consent for Klarna to process personal data at any time. You also always have the right to information, correction and deletion of your personal data. To do so, you can simply contact the company's data protection team by emailing datenschutz@sofort.com.

You can manage, delete or deactivate possible cookies that Sofortüberweisung uses in your browser. Depending on your preferred browser, this works in different ways. The following instructions show how to manage cookies in the most common browsers:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing Cookies and Website Data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer.

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you would like to find out more about the data processing by the "Sofortüberweisung" company Sofort GmbH, we recommend that you read the data protection declaration at https://www.sofort.de/datenschutz.html.

Source: Created with the data protection generator from AdSimple in cooperation with warkly.de